1. Develop a Clear Brand Identity

  • Define the Pop Persona: Determine the artist’s new identity. Is she edgy, glamorous, girl-next-door, or futuristic? Use her personal strengths, unique traits, and the stories she wants to tell as inspiration.
  • Visual Aesthetic: Decide on a color palette, signature style, and logo that will resonate across all her visuals (album art, social media, merch, etc.).
  • Brand Slogan or Tagline: Develop a short phrase or ethos that encapsulates her new direction.

2. Refresh Music Style

  • Collaborate with Renowned Producers: Partner with pop music producers who can help craft catchy, high-quality tracks that fit the mainstream vibe.
  • Identify a Signature Sound: Blend her authenticity with a polished sound. Ensure it’s modern and distinct yet accessible to a broader audience.
  • Test Singles: Release a strategic single with mass appeal to introduce the new era. Focus on themes of empowerment, love, or celebration.

3. Elevate Visual Storytelling

  • Revamp the Wardrobe: Work with stylists to create iconic looks for music videos, live performances, and public appearances.
  • High-Concept Music Videos: Focus on cinematic, stylish videos that showcase her new identity. The first video should be a statement piece.
  • Professional Photoshoots: Update promotional material with editorial-style imagery that reflects the rebrand.

4. Leverage Social Media

  • Curate Content: Transition her social media to match the new aesthetic. Archive or selectively use old content to maintain a story of growth.
  • Engage Fans: Use platforms like TikTok, Instagram, and X (Twitter) to tease the rebrand with behind-the-scenes looks, mysterious posts, or countdowns.
  • Viral Trends: Create dance challenges, memes, or sound clips based on her music to spread organically.

5. Strategic PR and Marketing

  • Storytelling: Craft a narrative about her evolution from an indie artist to a pop star. Use interviews, articles, and press releases to frame her story as aspirational.
  • Collaborations: Partner with mainstream artists or influencers for music or promotional campaigns.
  • Red-Carpet Appearances: Start attending high-profile events with a standout look that generates buzz.

6. Build Fan Connection

  • Exclusive Experiences: Host listening parties, Q&A sessions, or VIP meet-and-greets.
  • Newsletter or Fan Club: Build a community through exclusive content, merchandise, or early access to music.

7. Invest in Live Performances

  • Choreography & Stage Presence: Work with professional choreographers to elevate her live shows.
  • Tour: Start with small venues and build up to larger-scale tours, incorporating elements that make her performances unforgettable.

8. Collaborate with Industry Experts

  • Hire a branding team, PR specialists, and creative directors to refine her transformation. Ensure all collaborators understand the vision.

Pop Star Name Ideas

One-Word Names (Mononyms)

  1. Mariyah – A sleek twist on her original name, with a modern feel.
  2. JAYA – Bold and empowering; means “victory” in Sanskrit.
  3. RIAH – Edgy and minimalist; inspired by her original name.
  4. NOVA – Symbolic of a star, perfect for a pop persona.
  5. VAYAH – Unique, melodic, and futuristic.

Two-Part Names

  1. Aria Maris – “Aria” for melody and “Maris” for ocean, giving a celestial and elegant vibe.
  2. Mira Jai – Combines simplicity with sophistication; “Mira” means “wonder.”
  3. Luna Marée – A dreamy, celestial name that evokes a cosmic vibe (Marée means “tide” in French).
  4. Zia Rae – Bright, modern, and catchy. “Zia” means “light.”
  5. Maya Vyx – Edgy, bold, and futuristic with a pop appeal.

Futuristic/Edgy Names

  1. XARIA – Modern and mysterious.
  2. KYRAH – Bold yet feminine, with a powerful undertone.
  3. AURELIA – Golden and glamorous.
  4. SORIAH – Evoking mystery and elegance.
  5. ELEIA – A sleek, sci-fi-inspired name.

Playful/Youthful Names

  1. Mimi Jae – Fun, relatable, and approachable.
  2. Riri Mya – A vibrant and rhythmic name.
  3. Livi Jae – Catchy and full of energy.
  4. Zia Mia – Playful with great repetition recall.
  5. Nini Star – Youthful and bubbly.

Branding Notes

  • Align the Name with the Persona: If the rebrand aims for an elegant and sophisticated vibe, names like Aurelia or Aria Maris work. If aiming for a bold and edgy pop star look, names like Xaria or Vayah are stronger.
  • Ease of Pronunciation: Ensure the name is simple enough for global audiences.
  • Searchability: Check that the name is unique on Google and social platforms for easier discovery.

VISUAL KEY FOR LARO MUSIC VIDEO

INSPIRATION ARTISTS

  1. Billie Eilish
    • Known for her dark, avant-garde visuals and hauntingly emotional music.
    • Combines experimental pop with introspective lyrics and cinematic aesthetics.
  2. Lana Del Rey
    • Dreamy, nostalgic sound with an alternative pop edge.
    • A strong focus on storytelling, mood, and iconic visuals.
  3. Grimes
    • Futuristic, ethereal pop with surreal and experimental visuals.
    • Great for edgy and eccentric inspiration in sound and style.
  4. Aurora
    • Ethereal pop-folk artist with mystical, fairy-like visuals.
    • Known for her unique voice and eco-conscious, otherworldly themes.
  5. FKA twigs
    • A blend of experimental pop and R&B with haunting, high-concept visuals.
    • Perfect for incorporating abstract and bold elements into a rebrand.
  6. Tove Lo
    • Combines dark, sultry pop with a confessional tone.
    • Known for provocative lyrics and vibrant yet moody visuals.
  7. Doja Cat (Alt Personas)
    • Highly versatile with a knack for blending whimsical and dark aesthetics.
    • Example: Her Scarlet album era featuring gothic and surreal visuals.
  8. Kali Uchis
    • Smooth, dreamy vocals with a retro-modern visual aesthetic.
    • Incorporates elements of surrealism and soft femininity in her branding.
  9. Sevdaliza
    • Offers deeply emotional, avant-garde pop.
    • Her visuals are surreal, cinematic, and hauntingly beautiful.
  10. Poppy
  • Quirky and unsettling pop with an experimental edge.
  • Known for blending sweet and sinister personas in her branding.

Elements to Incorporate for the Rebrand

  • Conceptual Themes: Use strong visual and narrative storytelling, like Melanie’s “Crybaby” persona, to create a memorable artistic identity.
  • Whimsical & Eerie Aesthetic: A blend of innocence and darkness can captivate audiences while standing out.
  • Cohesive Album Art and Music Videos: High-concept, artistic visuals that support her persona and make her work instantly recognizable.
  • Signature Sound: Mix pop with an experimental edge, incorporating quirky beats, vocal layering, and emotional vulnerability.

1. Mood Board Concepts

Let’s craft an aesthetic that merges whimsical, eerie, and emotional themes while staying unique to Marijah.

Visual Themes

  1. Surreal Childhood Dreams:
    • Whimsical nostalgia with a dark twist—like dollhouses, overgrown gardens, pastel colors with shadowy undertones, and vintage toys.
    • Example: A carousel with broken lights or a doll-like aesthetic in her photoshoots and videos.
  2. Enchanted Melancholia:
    • Ethereal landscapes with eerie vibes—misty forests, gothic fairytale castles, or dark underwater worlds.
    • Example: A ghostly yet soft look (flowing gowns, glowing effects, and muted color palettes).
  3. Futuristic Whimsy:
    • Bright neons mixed with glitchy or surreal cyber elements—think holographic clothing, distorted animations, or candy-colored dystopias.

Color Palette

  • Soft yet haunting combinations, such as:
    1. Pastels (baby pink, mint green, lavender) contrasted with dark tones (charcoal, deep navy, blood red).
    2. Metallics (silver, holographic) for futuristic vibes.

Fashion Inspirations

  • Doll-Like Looks: Ruffled dresses, exaggerated bows, platform shoes.
  • Quirky Goth: Corsets with oversized accessories, lacy gloves, chokers.
  • Avant-Garde: Futuristic shapes with metallic textures.
  • Example brands: Vivienne Westwood, Iris Van Herpen, or thrifted vintage pieces.

2. Persona Development

Create an alter ego or thematic identity for Marijah, similar to Melanie Martinez’s Crybaby.

  • Name the Persona: Ideas like “Dreamcatcher” (a protector of dreams and emotions) or “Mariposa” (symbolizing transformation and beauty).
  • Themes:
    1. Innocence vs. Maturity: Explore duality through lyrics and visuals.
    2. Emotional Exploration: Dive into themes like self-discovery, heartbreak, or societal pressure with metaphorical storytelling.
    3. Whimsy Meets Darkness: Juxtapose sweetness with edginess in her music and branding.

3. Sound Design

Marijah’s music should match her visual rebrand—catchy but layered with experimental or quirky elements.

Genres to Incorporate:

  • Electro-Pop: Catchy synth beats with eerie melodies (e.g., Melanie Martinez’s “Soap”).
  • Alt-Pop: Emotive yet unconventional sounds, incorporating acoustic instruments like toy pianos or xylophones for a nostalgic vibe.
  • Dream Pop: Ethereal and atmospheric sounds with lush vocals.
  • Dark Cabaret Pop: Think dramatic, theatrical, with a haunting edge (e.g., Poppy or Aurora).

Lyrics:

  • Narrative and metaphor-heavy, touching on emotions, dreams, fears, and fantasy-like storytelling.
  • Example: A song exploring “letting go of childhood dreams” framed as a circus leaving town.

Production Collaborators:

  • Look for producers like FINNEAS (Billie Eilish) or alternative pop producers known for blending experimental with commercial.

4. Album Art & Music Video Concepts

Album Art Ideas:

  1. Broken Doll: A life-sized porcelain doll with a cracked face, set in an overgrown tea party scene.
  2. Surreal Circus: A vintage carousel in a dreamlike haze, with Marijah holding a balloon shaped like a heart.
  3. Butterfly Emergence: Marijah in a cocoon-like structure breaking into light.

Music Video Concepts:

  1. Enchanted Forest: A journey through a surreal forest where objects come alive, symbolizing an internal struggle.
  2. Whimsical Schoolhouse: A twisted take on childhood education with quirky, creepy classmates and toys.
  3. Pop-Futurism: Marijah as a sentient doll in a futuristic dollhouse controlled by invisible forces.